I came home from a trip to Ft Collins and the whole foods market the other day baffled at the changes that have been brewing in the whole foods arena for a few years but have exploded recently. I couldn’t believe that I had to really look at things and try to decide if it was really the product I wanted or just something in a pretty package claiming to be whole grain/organic. I mean sheesh, when I see no hormones or antibiotics added I’m like well, no s&*%… I am wondering more about what you were feeding the chicken BEFORE he made it into the butcher paper.
I read Diet for a Small Planet when I was about 14... And became a dedicated vegetarian for many years. I still have that leaning to be honest. And if I didn't fear that my family would slaughter me for dinner if they were deprived for too long I think I would still be a vegetarian. Now not because I like cute sweet little animals too much to eat them, or I bought into PETA's propaganda... But because the earth and our bodies were not meant to accommodate our over-indulgence in animal products. I have gotten away from the practice, but not the ideas. I guess no matter what the exterior changes to over the years I am still crunchy on the inside. Man, I make my own granola and serve my kids soy protein shakes for breakfast.
So what is my latest pet peeve in my pursuit of all naturalness??? The fact that the popularity of the idea has brought about a real nightmare in the natural food isles. What is "natural" and what does that label mean when you see it on a product? Can Wal-Mart really be trusted to produce a line or "organic" products? Is an organic oreo really healthy? Eating whole food requires a change. You can't just get organic whole grain McDonalds and call it good. You will have to eat things you may not have tried before. You will have to cook your rice longer... You might actually have to read a label.
The drive for more organic goods has not helped with quality or availability as much as it has brought a bunch of questionable wanna-be prepared foods into the arena. Now I am all for more people buying organic, but not if they are buying it for the same reason they are sporting their versace jeans. hmph.
Maybe we should institute armpit hair checks for truly crunchy people before they are allowed to shop at whole foods markets... What do you think? There could also be like screening questions. Do you know what millet is? Do you have your own bags to carry the groceries you are about to purchase? Have you ever shopped at a thrift store? And if they didn't pass you could send them to the psuedo-whole foods market where they sell the "organic" "whole grain" stuff that those big companies are producing to keep people happy. What do you think?